A consumer is a person or group that buys and uses goods or services for personal use, rather than for business or entrepreneurial purposes. The term is often used interchangeably with the word "customer", but the two are not always the same.

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Consumers need to be able to obtain accurate, unbiased information about the products and services they purchase. This enables them to make the best choices based on their interests and prevents them from being mistreated or misled by businesses.

Consumer Protection Act provides Consumer Rights to prevent consumers from fraud or specified unfair practices. These rights ensure that consumers can make better choices in the marketplace and get help with complaints.

Consumer protection laws safeguard purchasers of goods and services against defective products and deceptive, fraudulent business practices.